A website is one of your most important business assets because it’s available to everyone 24/7. Check out this stat: 75 percent of users judge the credibility of a website based on its design, according to Stanford University.

Wondering whether you need to update your website? If any of the following five problems sound familiar, it’s definitely time for tweaking and possibly an overhaul.

Loads slowly
If your website opens at the speed of a tortoise, you’re definitely not winning the website race.

There's a need for speed on a website. Nearly half of web users expect a site to load in 2 seconds or less, according to Kissmetrics. They tend to abandon a site that isn’t loaded within 3 seconds.

Overly large images and dense amounts of computer coding can weigh a website down.

Looks outdated
If you’ve jam-packed your website with tons of copy and a bazillion tiny photos, it’s time to redo.

The best practice is clean, easy-to-navigate design. This means snackable amounts of copy and curated, high-quality, relevant photos and graphics.

Not responsive
It’s not good if your website looks great on your desktop, but not so hot on mobile.

You want your website to be responsive to any device the user chooses — now more than ever. Mobile and tablet usage on the web exceeded desktop usage worldwide for the first time in October 2016, according to according to StatCounter. And mobile use will just keep on climbing.

Low conversions
If you’re not getting much action on your website — low newsletter signups, low sales, low client leads — it’s time to strategize and perhaps redesign.

Can’t update
If you have to constantly call your web developer to make minor content updates on your site because it’s too difficult to do yourself, try a new system.

With the availability of so many easy-to-use content management system (CMS) platforms including WordPress and Squarespace, as well as e-commerce systems, there’s no reason you shouldn’t be able to do the simple stuff on your own.

Want to discuss your website? Let’s grab coffee soon!

Comment