Not just one, but two Fountain Awards now sit on a shelf in our studio. The translucent trophies are recognitions from the local chapter of the Business Marketing Association for best logo and best stationery designs.
This honor is doubly rewarding because it validates our client’s faith in our abilities.
The design work was for a playful, modern mark that defined the brand of a commercial furniture and textiles representative. Formerly Paula Como & Associates, new owner Melissa Kauk switched out the “C” in Como for the “K” in her name to rechristen the company KOMO. That simple change refreshed the business identity without changing the way clients have pronounced the name for decades.
In a nod to her architect and designer clientele, we developed a simple type treatment that played with form, scale and positive and negative space. The rounded forms express a slight, but not overt, feminine vibe that’s just right for this woman-owned business. Finally, the four-color palette reflects the options and colorways that are the hallmark of the contract furnishings business.
The rounded corners on the business cards and notecards mimic the rounded forms in the logo, and they pack a punch with pops of color. The stationery and the logo have made their mark, bringing the client both compliments and calls.
Funny story: By chance, we witnessed the impact of the cards. While at an event at a furniture showroom where we had no idea the cards would be on display, we heard attendees oohing and aahing over them. One of the smitten people was a current client and another is now a probable client, so it was a proud moment.
Winning these awards were a proud moment, too, so thank you, KOMO, for working with us.