Once we got signoff on the logo design, we started developing color palettes. Rosin Preservation’s original color scheme was light blue paired with deep brown. In thinking through the update, we knew we wanted the color statement to be serious but not too corporate, and we wanted to extend the graphic personality of the logo styling, and express the personality and desires of the client.
Inspiration can come from anywhere. With its Deco vibe, we looked to 30s, 40s and 50s-era inspiration including book covers, travel posters, matchbooks and similar ephemera for color schemes. During this process our client showed us a picture from one of her projects that she loved, in particular noting the teal color on the door. One thing to remember is that color is not static and never exists by itself. How we perceive any single hue is forever influenced by its relationship to the other colors that are inevitably around it. We saw the teal, but also its relationship to the rusted steel frame surrounding it, the bluish-grey graffiti on top of it and the bricks and mortar adjacent to it.
This was precisely the inspiration we needed. Sampling directly from the photo generated a selection of colors that we then saturated and finessed into the the result you see above. By using colors that were inspired by historic building materials, and the patina they acquire over the years, we were able to develop a color scheme that feels modern, is visually pleasing and—importantly!—has purpose. The icing on the cake? The client is thrilled!
In our effort to keep these posts brief, we’ll talk about typography and share business cards and letterhead next week.