To say email marketing can be challenging is an understatement. Coming up with content, writing it, designing it, testing it and landing just the right subject line are super time consuming.
But we’ve seen the benefits of email marketing when it’s done right, and there are many reasons we’re hearts-and-flowers, head-over-heels about it.
1. Return on investment
There’s a 3,800 percent return on investment for email marketing. In dollars, that means on average, businesses capture $38 for every $1 spent on email marketing, according to the Data and Marketing Association.
2. More effective than social media
Nearly everyone has an email address, but not everyone has a Facebook or Twitter account. Measured, email marketing converts to 40 times more sales than Facebook or Twitter, according to McKinsey.
3. Links to website
Emails link directly to your website — your 24/7 brand ambassador — at multiple points vs. one link on a social media post that most of your customers probably won’t see.
4. Direct reach
You can reach your customer directly, instead of indirectly through social media, through email. And you can boost your email’s impact through personalization. Personalized email messages improve click-through rates by an average of 14 percent and conversions by 10 percent, according to Aberdeen.
5. Audience tracking
By reading your email campaign’s report, you can see what people are clicking on. This fosters multiple benefits, including informing the content and design of future emails and client leads.
You can tailor an email to different audiences based on their product preferences, buying history, geographic location and much more. This increases open rates and clicks.
7. Regular communication
Emails make it easier than social media or printed materials to contact your customer weekly or monthly.