MAD Creative had the honor of helping plan Kansas City Design Week. It’s a fall-to-spring task — as long as a school year, with most of the summer off.

The annual celebration, now in its seventh year, is worth all the time and effort because it shines light on the area’s remarkable talent pool. And there are always a handful of speakers who truly inspire. Shaping one of the week’s most ambitious events was an especially rewarding challenge.

MAD Creative helped choose five modern houses that Kansas City Design Week opened for the Homes By Architects Tour. The event took place on a beautiful spring Saturday in Roanoke, West Plaza and Mission Hills. Architects from DRAW Architecture + Urban Design, GastingerWalker&, Hufft Projects, RDM Architecture and Wendlandt & Stallbaumer Architects talked to guests about design philosophy, client needs and construction details on the self-guided tour.

The gorgeous architecture demanded a gorgeous identity for the tour itself, so we created simple, elegant signs and a booklet of striking photographs to tell the stories of each home.

What we love most about design is that it informs and delights — and occasionally, surprises. An architect we worked with on the tour said she was surprised by our design. At first glance, the linework on each of the booklet pages appears to be just that — lines. The architect: “They’re the rooflines of each of the houses!” Us: Happy dance.

We danced again when the April cover story of Spaces magazine featured a tour home that previewed the event. 

This inaugural tour succeeded on a macro level, too. It sold out. And by design, we’ll be repeating it next year.