Have you noticed the simple beauty in the sight of your staff working through a challenge around a conference table? Or the elegance of an employee giving a client his very best effort? It’s there; we’ve seen it. Resolve this year to show the public.
The key is to collaborate with professional photographers. That’s essential. We all pack phones with decent cameras that snap decent photos, and some of us have a decent eye for photography. But you didn’t launch your business to settle for decent. Schedule some time with a professional photographer, someone who knows how to show your enterprise in the best light, at the best moments, framed in a way that captures the beauty of how you change the world.
Beauty is more than eye candy. It helps you build an emotional connection with current and prospective clients, an important step toward establishing your expertise. We help our clients make those connections by matching them with photographers whose style will best showcase their brand’s personality.
We advise people to be their own best clients, so we listened to ourselves and hired Parigo Studios to document our portfolio and take our portraits. What attracts us to Parigo is its documentary style — it conveys authenticity — guided by a discerning eye and keen editing.
Take a look:
MAD Creative designed a new logo and website for Copilevitz & Canter, a First Amendment law firm with offices in Kansas City and Washington D.C.
We created a mural for Talk of the Town in Leawood that keyed off the menus we designed.
We designed business cards, advertising and signage for Lisa Schmitz Interior Design that smartly reflects the firm’s modern aesthetic.
Because we’re inspired and informed by the intersection of art and science, we chose the Nelson-Atkins Museum of Art Donald J. Hall Sculpture Park for the location of our portraits.
Happy New Year! We hope to see beautiful photos of you and your business in 2015!