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Case Study: A BIG Event

AIA Invitation final.png

The challenge
The American Institute of Architects Kansas City hired us to reboot its annual officer election event to entice more members into participating. 

We felt honored and up to the task because we believe in the power of the profession. Architects shape the world — Kansas City included — into inspiring places to live. We wanted to dream BIG like them.  

The solution
We brainstormed the theme of BIG in our initial conversation with AIA Kansas City and crafted a new identity around that: AIA KC BIG NIGHT.

BIG implies heft and lots of possibilities. For the event logo we settled on a typographic solution that we felt the intended audience would fully embrace: the simple, beautifully proportioned typeface Gotham set in a way that playfully explores positive/negative space while generating a Bright Lights, BIG City vibe. The subject line for the Save the Date heralded “Something BIG is about to happen!” The invitation contained lots of BIG wording. We created BIG stuff for the event.

The results
There was a significant bump in attendance from previous years and a renewed sense of enthusiasm for the institute. BIG win!